http://www.criticsrant.com/archive/2007/10/05/MAD-MEN----Indian-Summer.aspx Tonight’s episode of MAD MEN shall henceforth be known as the vibrating episode. In it there are not one, but two examples of women having fun with appliances. Peggy is given an assignment involving a curious looking weight loss contraption. You put it on and it exercises for you. But what Peggy found upon trying it is that it simply vibrates. It is an interesting set up for a couple of reasons. First, Peggy is given the assignment because she did a great job on the Belle Jolie account. They also give it to her because over the course of the season she has gained a tremendous amount of weight. Every time a woman walks into a room at Sterling Cooper, the men leer at her like a pack of lions eyeing a wildebeest: Lunch. When Peggy tries the thing, hoping to lose weight in her sleep, she opens her eyes with a WOOP, and throws the thing to the floor like it’s attacked her. Watching her struggle with how to present the benefits of this new account while also remaining modest is great. Every time she gets in a tough spot, she looks at Don for help yet she is also willing to get tough herself, and say what needs to be said. Considering how little regard these men have for women, it says something about how strong and good she is. Then again she falls into a sweet spot with them. She’s pretty enough that they eye her too, but also plain enough that they forget she’s a woman, or girl as they would say. Joan Holloway would never get to be a copywriter. en-US Critics Rant info@criticsrant.com Subtext Version 1.9.4.0 http://www.criticsrant.com/images/default_gravatar_bullhorn.png http://www.criticsrant.com/archive/2007/10/05/MAD-MEN----Indian-Summer.aspx 77 60