http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx The Joker virus continues to spread. That is to say the viral marketing campaign for Christopher Nolen’s upcoming Batman sequel, THE DARK KNIGHT, continues to set new precedence for what movie marketing can do. For those not familiar with the site WhySoSerious.com, it is the viral website for the DARK KNIGHT film. For some weeks now the site had offered nothing but a pic of a Jack-O-Lantern with a half-marred face (a hint at Two-Face appearing in the film?) However as of today that has all changed. According to comicbookmovie.com, WhySoSerious unveiled a Halloween game involving 49 clues “the Joker” had left in 21 cities, instructing people to travel to a certain location, in order to take a picture of a certain alphabetical letter. Viewers then uploaded their photos to the WhySoSerious site, and each photo was assigned a number. Put into numerical order, the pictures would spell out a message and unlock a “prize.” As of a few hours ago, the good people of Slashfilm.com cracked the message, which reads: “The only sensible way to live in this world is without rules.” Oh yeah, that’s Joker mentality all right. And the “prize?” A new Joker pic from the DARK KNIGHT film, as well as a bit of dialogue: “And tonight you’re gonna break your one rule.” Ominous, yes, but was the juice worth the squeeze? You be the judge, my fellow fanboy. en-US Critics Rant info@criticsrant.com Subtext Version 1.9.4.0 http://www.criticsrant.com/images/default_gravatar_bullhorn.png http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx 77 60 http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx#2013 sounds interesting enough brokun1 http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx#2013 Sat, 03 Nov 2007 16:09:15 GMT http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx#2022 know more batman movies. WAVELYN http://www.criticsrant.com/archive/2007/10/31/New-Tricks-And-Treat-From-THE-DARK-KNIGHT.aspx#2022 Sat, 03 Nov 2007 18:12:50 GMT